以企業面臨的戰略決策分析為架構,從企業戰略的概念,進而介紹企業如何創造、捕捉和維護自身戰略價值,以及如何確保持續競爭優勢的基礎。

課程架構

課程影片
Orientation Session 00:24:57
Understanding What Strategy is All About (1) 00:31:25
Understanding What Strategy is All About (2) 00:28:30
Situation Analysis and Defining the Future 00:37:10
Strategy and Strategic Positioning 00:39:43
What is Business Level Strategy? 00:40:45
External Analysis: Industry Analysis 00:49:13
3C’s – Competitor/Customer Analysis 00:46:19
Internal Analysis: 3C’s – Company Analysis (1) 00:38:12
Internal Analysis: 3C’s – Company Analysis (2) 00:40:46
Identifying/Selecting Business Strategy Options (1) 00:36:45
Identifying/Selecting Business Strategy Options (2) 00:37:09
Session 7-A: Corporate Level Strategy Options (1) 00:36:50
Session 7-B: Corporate Level Strategy Options (2) 00:45:48
課程測驗
總結測驗 01:00:00

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